We were lucky enough to help come up with a new campaign for Reddi-wip as one of our first projects. I wrote the tagline "Instant Greatification" and we had a lot of fun working on this campaign. From writing brand guidelines to running a social shoot, we got to do a little bit of everything.
CD: John Carstens
ACDs: Quentin Hirsley & Dan LaVigne
CW&AD: Kelsey Boylan & Preethi Balakrishnan
We noticed Binging with Babish, a popular youtube series that recreates dishes from TV, had used Reddi-wip while recreating Eleven's waffles from Stranger Things. He said the version he made with Reddi-wip (...and a bunch of candy) was a little sweet and we wanted to post a fun response.