America has always washed in hot. But Tide actually works just as well in cold as the bargain brand in hot. Washing in cold has a ton of benefits. It saves energy and saves you money…but no one knows it’s an option.  So we brought together two of America’s coldest icons Ice-T and Stone Cold Steve Austin to cold call other celebrities to convince them to turn to cold—and convince the rest of America along the way.

There was a huge social push including social content with talent and conversation cards on Twitter. As an easter egg you could even text with the Cold Callers using the number in the spot.

Featured in: Adweek, AdAge, Ads of the World, Today, Bleacher Report, and more.

Cannes/ 1 Gold (sustainability), 1 Bronze. One Show / 1 Green, 6 Merit D&AD / 2 Wood. Effies/ 2 Bronze.

We even came back and convinced the NFL and their fans to turn to cold. Quarterback Matty “Ice” joined the cold callers and helped them convince a hot headed chef, Gordon Ramsay to make the switch.

 After a recession women are almost 2 times less likely to be rehired than men. Women in Film came to us to create a campaign to get Hollywood exec’s attention and convince them to hire women. We decided to use hijack the For Your Consideration ads that usually promote movies for awards and create For Your Consideration posters to promote the women who work on those movies. We created over 30 posters using quotes from celebrities these women worked with.

Clios / 1 Gold, 1 Silver. D&AD / 1 Graphite, 1 Wood. One Show / 1 Gold, 1 Silver, 1 Merit Cannes / 1 Silver, Shortlist Glass

We also created a short film voiced by Lake Bell explaining the problem.

 Eating Milano cookies makes everyone feel a little fancy. So what happens when you leave them out for Santa?

Featured in: AdAge, CampaignLive, Shots

 Everyone knows the best time to do laundry is later. With new Tide Power PODS laundry can wait until later. But when exactly is later? To answer that question we had to send Charlie Day on a journey that lasted all Super Bowl.

One Show / 2 Merit

Everyone knows what the WNBA is but a lot of people don’t know what the WNBA stands for. To celebrate The WNBA’s 25th anniversary we created a logo that tallied up their accomplishments and paired it with the basketball phrase “Count it.” We created a :60 spot voice by WNBA legend Lisa Leslie.

We kept the count going all season long and finished strong with another spot leading up to the play offs voiced by Cynthia Cooper.

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