When it comes to March Madness Capital One is #fangoals. We extended the broadcast into a social campaign that went well beyond cut downs. There were “Chuckmoji” Giphy stickers, a game where had you had to navigate your way to the Final Four and “Chuxedo” t-shirts. For a spot featuring a “Final Fourgasbord” we even built out a 360 tour voiced by Jim Nantz and written by yours truly. Have a look around.

ACDs: Kelly Foreman & Caitlin Fitzgibbons
CW&AD: Kelsey Boylan & Preethi Balakrishnan