After a recession women are almost 2 times less likely to be rehired than men. Women in Film came to us to create a campaign to get Hollywood exec’s attention and convince them to hire women. We decided to use hijack the For Your Consideration ads that usually promote movies for awards and create For Your Consideration posters to promote the women who work on those movies. We created over 30 posters using quotes from celebrities these women worked with.
Clios / 1 Gold, 1 Silver. D&AD / 1 Graphite, 1 Wood. One Show / 1 Gold, 1 Silver, 1 Merit Cannes / 1 Silver, Shortlist Glass
We also created a short film voiced by Lake Bell explaining the problem.